Investigation of the Application of Nudge Theory in Real World

DOI

10.2991/assehr.k.220504.288How to use a DOI?

Keywords

Nudge Theory; Behavioral Economics; COVID-19; Economics

Abstract

Under the background of the economic downturn brought by COVID-19 pandemic, the research is carried out after the 2020 COVID-19 pandemic in order to investigate the application of nudge theory, which is the method of changing consumer spending habits through the various method except for legislation and regulation, by analyzing the sales of three different shops after applying nudge theory, aiming to increase their sales revenue. The data of the article would be first-hand data collected by the author from the owners of the shop through face-to-face interviews. The result of the research would help improves the credibility of nudge theory by giving out real-world examples. The study suggests that there is a correlation between the nudge theory shops adapted and the change in sales revenue.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yiheng Huang
PY  - 2022
DA  - 2022/06/01
TI  - Investigation of the Application of Nudge Theory in Real World
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 1585
EP  - 1588
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.288
DO  - 10.2991/assehr.k.220504.288
ID  - Huang2022
ER  -