Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)

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Research on Central Air-Conditioning’s Patent Strategic Layout of Gree

Authors
Kexin Zhang1, *, Limin Fan2
1Tianjin University Of Finance & Economics, school of economics, department of International Economics and Trade, specialty of International Business, undergraduate.
2Guangxi University, school of business administration, professor, PhD in Finance.
*Corresponding author. Email: NyfesaZhang@126.com
Corresponding Author
Kexin Zhang
Available Online 1 June 2022.
DOI
10.2991/assehr.k.220504.059How to use a DOI?
Keywords
central air-conditioning; patent; layout of patent strategy; intellectual property management
Abstract

Based on the patent search results of Gree’s central air-conditioner from the Patsnap global patent database, this paper takes Gree’s central air-conditioner patent strategy layout as the starting point, applies theories of corporate innovation, intellectual property(IP) management and IP audit, analyzes its central air-conditioner patent status and patent strategy layout, addresses the problems of internationalization, diversification and international cooperation in its central air-conditioner patent strategy layout, combines Gree’s development strategy, patent strategy, competitors’ situation and industry development trend, and discusses and proposes the implementation of an offensive patent strategy layout for overseas market-oriented regions, the national situation of production and operation and the industry development situation. In view of Gree’s internationalisation, diversification and international cooperation in the strategic layout of Gree’s central air-conditioning patents, Gree explores and proposes corresponding countermeasures and suggestions for the implementation of an offensive strategic layout of patents in overseas market-oriented regions, the strategic layout of patents in countries or regions of production and operation, and the strategic layout of patents in the fields of intelligence, intelligent housekeeping and artificial intelligence(AI), taking into account the development strategy of Gree, its patent strategy, the situation of its competitors and the development trend of the industry, and with regard to the problems in its patent strategy.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 June 2022
ISBN
978-94-6239-580-0
ISSN
2352-5398
DOI
10.2991/assehr.k.220504.059How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Kexin Zhang
AU  - Limin Fan
PY  - 2022
DA  - 2022/06/01
TI  - Research on Central Air-Conditioning’s Patent Strategic Layout of Gree
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 319
EP  - 326
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.059
DO  - 10.2991/assehr.k.220504.059
ID  - Zhang2022
ER  -