Analysis on How “Globalization” Affect Netflix to Cultural Diffusion

DOI

10.2991/assehr.k.220504.376How to use a DOI?

Keywords

glocalization; globalization; Netflix; cultural diffusion; TV shows; Squid game; media

Abstract

This essay mainly focuses on Netflix’s marketing strategy of glocalization which affects cultural diffusion. The essay adopts the method of case study to analyze the topic that the TV show Squid Game provided by Netflix in 2021 is the research object. Along with the result and discussion of the concept’s original meaning, the essay combines it with the case together to further develop the analysis. The essay eventually discovers that Netflix’s utilization of glocalization provides it benefits and promote cultural diffusion around the globe. It evaluates the effect of glocalization bases on existing research papers and provides extension for further research on the topic.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yan Wang
AU  - Xinni Weng
PY  - 2022
DA  - 2022/06/01
TI  - Analysis on How “Globalization” Affect Netflix to Cultural Diffusion
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 2082
EP  - 2086
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.376
DO  - 10.2991/assehr.k.220504.376
ID  - Wang2022
ER  -