Nezha’s Multi Universe View: A Case Study of Coloroom

DOI

10.2991/assehr.k.220504.400How to use a DOI?

Keywords

Movie; Media; IP; Marvel

Abstract

With the rise of the global animation industry, after the American “Marvel” company created the “Marvel Universe”, China’s “Coloroom” company stood out and wanted to try to create a “God universe”. Although both China and the United States are animation film companies, they have great differences in cultural background, economic basis, market environment, audience level, development process, state support and many other aspects. Chinese animated films appeared earlier, only 10 years later than the United States, and roughly belong to the same era with Europe and America. However, the subsequent development is more tortuous, especially the real market development is particularly late. The success of Marvel and its IP films is well documented, and there is much that Chinese companies can learn from marvel. If we can learn from its successful experience, the construction and development of China’s domestic IP animation will get twice the result with half the effort. The purpose of this paper is to explore the feasibility of Coloroom’s “Fengshen” cosmology. And this study helps us understand the advantages and limitations of Coloroom’s expanded cosmology, and have a deeper understanding and cognition of its future development trend. This study is mainly from three different angles, from the differences of culture, audience and market environment, and makes a comparative analysis with Marvel’s universe view. This paper will fill the blank in the research of this aspect, through learning the foreign advanced experience, analyzing the domestic and foreign environment and other ways, and strive to find a suitable path for the development of China’s domestic IP.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Shu Chen
AU  - Shuheng Chen
AU  - Zhiling Zhang
PY  - 2022
DA  - 2022/06/01
TI  - Nezha’s Multi Universe View: A Case Study of Coloroom
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 2204
EP  - 2211
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.400
DO  - 10.2991/assehr.k.220504.400
ID  - Chen2022
ER  -