Explore the Ways to Strengthen Duolingo Business in the Asian Market

DOI

10.2991/assehr.k.220504.133How to use a DOI?

Keywords

Duolingo; Epidemic; Asian Market; Communication

Abstract

Duolingo is an online language learning software. Since 2012, its market share has accounted for a large part of the industry in Europe and the Americas. Especially during the outbreak of the epidemic, its users have increased dramatically. In the first few weeks of the epidemic, 30 million new language learners were added. However, Duolingo has only entered the Asian market since 2019, and its development in the Asian market is far less than that of the European and American markets. Therefore, this article focuses on the phenomenon of Duolingo’s poor performance in the Asian market. The research method of this paper is literature analysis, and the development of language learning software is analyzed by collecting the research results of online language learning software in China and abroad. Therefore, we conclude that the main reasons for Duolingo’s poor Asian market are poor promotion and marketing, limitations in the Asian market, and competition from other brands. In this regard, we suggest Duolingo to increase its share in the Asian market by improving software content, adjusting prices, increasing marketing, fighting for investment, and increasing international recognition.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Zixuan Li
AU  - Jiasi Yuan
AU  - Xinyan Zhang
AU  - Xiaoyu Zuo
PY  - 2022
DA  - 2022/06/01
TI  - Explore the Ways to Strengthen Duolingo Business in the Asian Market
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 720
EP  - 725
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.133
DO  - 10.2991/assehr.k.220504.133
ID  - Li2022
ER  -