The Media Representation of Female Images in the New Media Era

Taking the Female Talents of Douyin as an Example

DOI

10.2991/assehr.k.220504.014How to use a DOI?

Keywords

New media; Douyin; Female; short video; Female media image

Abstract

In recent years, video operation has always been one of the popular channels for new media operations. Highly interactive and decentralized new media such as Douyin and Snapchat have greatly changed the traditional layout of the media industry. With the improvement of women’s social status, the proportion of women in the new media industry is also gradually increasing. This paper takes the most representative female talents of Douyin in 2021 as an example, combines the technical background of artificial intelligence and big data, uses the Diandian data platform, analyzes their media images through case analysis and data analysis methods, and draws the conclusion: women The multi-dimensional development of the image on the short video medium, while they obtained the gender bonus, they were also brought negative feedback by the Internet and artificial intelligence, causing some psychological crisis.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Xuan An
PY  - 2022
DA  - 2022/06/01
TI  - The Media Representation of Female Images in the New Media Era
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 68
EP  - 72
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.014
DO  - 10.2991/assehr.k.220504.014
ID  - An2022
ER  -