The Progressive Development Model of Virtual YouTubers in the Perspective of Dramaturgical Theory - An Analysis from the Perspective of Audience

DOI

10.2991/assehr.k.220504.498How to use a DOI?

Keywords

Virtual YouTuber; Dramaturgical theory; Audience

Abstract

The current development of AI technology, coupled with the outbreak of the COVID-19, has forced people to communicate online, accelerating the migration of the public to the virtual world, and virtual YouTubers have received widespread attention. Looking at the pre-development path of virtual YouTubers, we can see many problems such as slow development process, outdated technical means and unclear character setting. It is more like an attempt for creators to employ new technology and express themselves. However, the essence of virtual YouTuber is a commodity, and it ought to do service to people after all. Therefore, this paper analyzes the audience’s demand for virtual YouTubers from the perspective of audience, and further explores the influence of audience demand on the progressive development mode of virtual YouTubers.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Zihe Xu
PY  - 2022
DA  - 2022/06/01
TI  - The Progressive Development Model of Virtual YouTubers in the Perspective of Dramaturgical Theory - An Analysis from the Perspective of Audience
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 2740
EP  - 2745
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.498
DO  - 10.2991/assehr.k.220504.498
ID  - Xu2022
ER  -