Enlightenment of Pay-to-Read to Information Technology Industry

DOI

10.2991/assehr.k.220504.119How to use a DOI?

Keywords

Pay-to-read; new media; digital publishing; users

Abstract

To understand the impact of mobile pay-to-read on the digital publishing industry. A questionnaire survey is conducted to collect data from 322 mobile reading users, In-depth interviews with 3 IT industry experts. The rapid development of mobile media has greatly changed users’ behavior in using media, and readers relying on traditional media gradually become e-readers. Mobile readers will leave more user data in the Internet compared to other digital publishing users.The digital publishing industry should, according to the changes of users’ situation, and on the premise of maintaining the orientation of digital publishing, speed up the development pace of intelligence, socialization, and verticalization in a timely manner to meet the needs of young users for mobile reading.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

TY  - CONF
AU  - Wei-feng ZHEN
AU  - Jian-min HE
PY  - 2022
DA  - 2022/06/01
TI  - Enlightenment of Pay-to-Read to Information Technology Industry
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 647
EP  - 652
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.119
DO  - 10.2991/assehr.k.220504.119
ID  - ZHEN2022
ER  -