China-chic: From Chinese Elements to International Trend
These authors contributed equally.
- DOI
- 10.2991/assehr.k.220504.452How to use a DOI?
- Keywords
- China-chic; culture; traditional Chinese element; Chinese style; de-Chineseizing; self-confidence
- Abstract
We discussed the evolution and significance of China-chic in this article. We first introduced what China-chic is, then used several examples of various brands and explained their brand design philosophy to describe their impact and significance. During this period, a wide variety of national trend types have emerged. The examples we have given are representative. We believe that China-chic is transitioning from designing entirely independently and without a Chinese style to using Chinese elements to set international trends. For China, having its trends is of vital significance. It asserts the traditional Chinese culture and style in the world. It is precisely why China-chic emerged and why the Chinese people value it. What China-chic has brought to China is not only the influence of fashion but also the self-confidence in its own culture.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Zijing Han AU - Duo Xu AU - Ruijia Zheng PY - 2022 DA - 2022/06/01 TI - China-chic: From Chinese Elements to International Trend BT - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022) PB - Atlantis Press SP - 2499 EP - 2504 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220504.452 DO - 10.2991/assehr.k.220504.452 ID - Han2022 ER -