Price Discrimination in the Era of Big Data

DOI

10.2991/assehr.k.220504.102How to use a DOI?

Keywords

big data; price discrimination; social welfare; information technology

Abstract

As an economic phenomenon, price discrimination has its unique characteristics and influence, and the advent of the era of big data will change its traditional characteristics and influence. This paper integrates the impact of price discrimination on consumers, businesses, and society in the era of big data and shows how to use legal and economic means to standardize price discrimination to make it play a positive role as much as possible. It is concluded that because consumers will pay attention to the reasons behind the price difference and compare them with other consumers, it will have a negative impact on reducing the willingness to consume after feeling unfair. However, once price discrimination is eliminated entirely, social welfare will improve. In the context of big data, it is difficult for consumers to perceive unfair treatment. Therefore, the nature of algorithmic discrimination can be clarified in law, and the responsibilities of actors who develop and use the algorithms can be clarified to reduce negative impacts. Whether the behavior of price discrimination has improved social welfare so as to require relevant policies to increase its positive impact is yet to be determined.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yuqi Wang
PY  - 2022
DA  - 2022/06/01
TI  - Price Discrimination in the Era of Big Data
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 565
EP  - 569
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.102
DO  - 10.2991/assehr.k.220504.102
ID  - Wang2022
ER  -