How the NBA Empire was Built

Brand Globalization and Scale Analysis of National Basketball Association

DOI

10.2991/assehr.k.220504.104How to use a DOI?

Keywords

NBA; Brand globalization; Scale analysis; Basketball association; Marketing

Abstract

In this era, more and more people are attracted to basketball and other competitive sports. As a result, major sports leagues were bred. And my passage is specifically focusing on one super successful case——The National Basketball Association. It is basically a case study for the marketing strategy of NBA. In this process, the author utilized the information from academic passages and cautiously analyzed them with my own experiences. The author found that there was so much to study when the researchers look at this enormous business empire. The author hopes the analysis can provide reference significance for other scholars.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yaochen Cai
PY  - 2022
DA  - 2022/06/01
TI  - How the NBA Empire was Built
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 575
EP  - 578
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.104
DO  - 10.2991/assehr.k.220504.104
ID  - Cai2022
ER  -