Image Construction of Neutral Idols in the Era of Social Media

Regarding Neutral Idols from Youth with You 2

DOI

10.2991/assehr.k.210519.189How to use a DOI?

Keywords

Neutral women, social media, media image, feminism

Abstract

Based on the current craze for neutral idols on social media, text analyses were conducted on relevant microblogs with respect to Liu Yuxin and Lu Keran, two neutral idols from Youth with you 2. It was found that their media images are characteristic of “rebelling” traditional women, seeming like men in appearance, and achieve a gender balance in temperaments, demonstrating to some extent the pursuit of gender equality by contemporary women. Nonetheless, there was also a phenomenon of over beautification, leading to stereotyped neutral female images. Some neutral idols deliberately imitated the men so that they maintained still the binary opposition between sexes. Meanwhile, a reflection on the craze for neutral idols was described and the underlying problems were explored with respect to audience psychology, market economy and macro social conditions.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yiming Yuan
PY  - 2021
DA  - 2021/05/20
TI  - Image Construction of Neutral Idols in the Era of Social Media
BT  - Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021)
PB  - Atlantis Press
SP  - 944
EP  - 948
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210519.189
DO  - 10.2991/assehr.k.210519.189
ID  - Yuan2021
ER  -