Study on Service Quality of Chain Pharmacy–a Case Study of Chain Pharmacy in Guangdong Province

DOI

10.2991/assehr.k.200428.030How to use a DOI?

Keywords

chain pharmacy, service quality, customer loyalty

Abstract

In the new medical reform plan, it is proposed to establish and improve the drug supply security system, which makes the people’s demand for medicine gradually expand, bringing huge development opportunities to the drug chain enterprises. Therefore, the improvement of service quality of chain pharmacies is particularly important for improving customer loyalty and thus for pharmacies to benefit from satisfying customer demand. Using expert scale of chain pharmacy service quality evaluation, finally used multiple regression equation to explain chain pharmacy service quality and the relationship between the customer loyalties to the pharmacy, and further discusses how different dimensions affects customer loyalty, and connecting with the data analysis results of chain pharmacy service quality promotion strategy.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhang Yu
PY  - 2020
DA  - 2020/05/01
TI  - Study on Service Quality of Chain Pharmacy–a Case Study of Chain Pharmacy in Guangdong Province
BT  - Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)
PB  - Atlantis Press
SP  - 127
EP  - 132
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200428.030
DO  - 10.2991/assehr.k.200428.030
ID  - Yu2020
ER  -