Influence of Icon Design Style on User’s Cognition

DOI

10.2991/assehr.k.200428.118How to use a DOI?

Keywords

visual cognitive, style of icon, eye tracking

Abstract

It aims to study the influence of icon design style on user’s cognitive. The visual cognitive process in icon search is obtained by analyzing the visual cognitive mechanism of digital interface. As representatives of skeuomorphism and flat icons, the system icons of iOS6 and iOS7 were selected as the material for the eye tracking experiment. The eye tracking index of subjects were selected and analyzed. The conclusion is that the style of icons has an impact on the accuracy, efficiency and readability of users’ cognition. The skeuomorphism design style is better in readability and accuracy of users’ cognition, and the flat design style is better in the efficiency of users’ cognition.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Huifeng Jin
PY  - 2020
DA  - 2020/05/01
TI  - Influence of Icon Design Style on User’s Cognition
BT  - Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)
PB  - Atlantis Press
SP  - 550
EP  - 553
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200428.118
DO  - 10.2991/assehr.k.200428.118
ID  - Jin2020
ER  -