On the Application of Vagueness in Business Negotiation

DOI

10.2991/ichssr-18.2018.106How to use a DOI?

Keywords

Vagueness; Cooperative principle; Business Negotiation; Pragmatic Functions

Abstract

Various researches have been done on the ground of vagueness from different perspectives, i.e. philosophically, psychologically, semantically, pragmatically, etc. Vagueness as an important part of linguistic study has been extensively discussed in China. As most scholars agree that vagueness is a useful and necessary Strategy in business negotiation, however few of the studies attempt to explore the vague language in business negotiation systemically from the Pragmatic perspective, this thesis, makes an analysis of vagueness in business negotiation from Grice’s cooperative principle. This paper first introduces vagueness with respect to its origin as well as definitions, and then mainly focuses on flouting the maxims of CP by Vagueness with examples. At last it discusses Pragmatic Functions of Vagueness in Business Negotiation. It also discusses the negative factors in business negotiation and come to the conclusion that this attribute of language should be treated scientifically, not to be ignored and not to be exaggerated.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tengyao Zhang
PY  - 2018/05
DA  - 2018/05
TI  - On the Application of Vagueness in Business Negotiation
BT  - Proceedings of the 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018)
PB  - Atlantis Press
SP  - 555
EP  - 558
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-18.2018.106
DO  - 10.2991/ichssr-18.2018.106
ID  - Zhang2018/05
ER  -