Factors Influencing Customers’ Purchase Intention under C2B Model

DOI

10.2991/ichssr-18.2018.75How to use a DOI?

Keywords

customer integration capacity,co-creation, C2B,purchase intention.

Abstract

In this paper, we conducted an empirical study to explore factors which can affect customers’ purchase intention under C2B model. Especially, we examined the role customer integration capacity (CIC) plays when customers purchase personalized products. We revealed that perceived value, perceived ease of use, perceived risk and CIC have significant impact on purchase intention. CIC is also found to be positively correlated with perceived value and perceived ease of use. Thus, CIC is an important indicator of customers’ purchase intention under C2B model.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Taiye Luo
AU  - Juanjuan Qu
PY  - 2018/05
DA  - 2018/05
TI  - Factors Influencing Customers’ Purchase Intention under C2B Model
BT  - Proceedings of the 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018)
PB  - Atlantis Press
SP  - 394
EP  - 398
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-18.2018.75
DO  - 10.2991/ichssr-18.2018.75
ID  - Luo2018/05
ER  -