The Motivation of Tourism Photography Online Sharing

DOI

10.2991/ichssr-18.2018.68How to use a DOI?

Keywords

Tourism photography, online sharing, extrinsic motivation, intrinsic motivation.

Abstract

The online sharing of tourism photography has been a widespread phenomenon in recent years. However, few studies empirically analyzed the motivation of why tourists share photos online. From the perspective of aesthetic experience theory and self-determination theory, two extrinsic motivations (i.e. destination attractiveness and destination uniqueness) and three intrinsic motivations (i.e. self-presentation, relationship maintenance and entertainment) are proposed as antecedents. Using the data collected from 269 domestic tourists in Xiamen, we find that both extrinsic and intrinsic motivations have a positive impact on the intention. Specifically, destination uniqueness, relationship maintenance and entertainment have significant effects on online sharing intention.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuemin Zhang
AU  - Xiaoyi Wu
AU  - Xue Yan
PY  - 2018/05
DA  - 2018/05
TI  - The Motivation of Tourism Photography Online Sharing
BT  - Proceedings of the 2018 4th International Conference on Humanities and Social Science Research (ICHSSR 2018)
PB  - Atlantis Press
SP  - 352
EP  - 356
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-18.2018.68
DO  - 10.2991/ichssr-18.2018.68
ID  - Zhang2018/05
ER  -