Analysis on the Influence of Big Data Age on Consumers' Purchase Behavior and Marketing Innovation

DOI

10.2991/ichssr-17.2017.43How to use a DOI?

Keywords

Big data, Consumer behavior, Marketing innovation

Abstract

Big data refers to a collection of data that can not be captured, managed, and processed with conventional software tools within an affordable timeframe. Dissemination and application of big data has led to a series of changes of consumer behavior, which also put forward new requirements for the enterprise's marketing model enterprises. Enterprises should take advantage of the big data, tap the value of data, change marketing concepts and improve business efficiency.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yao Li
PY  - 2017/05
DA  - 2017/05
TI  - Analysis on the Influence of Big Data Age on Consumers' Purchase Behavior and Marketing Innovation
BT  - Proceedings of the 2017 3rd International Conference on Humanities and Social Science Research (ICHSSR 2017)
PB  - Atlantis Press
SP  - 204
EP  - 207
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-17.2017.43
DO  - 10.2991/ichssr-17.2017.43
ID  - Li2017/05
ER  -