Proceedings of 2016 2nd International Conference on Humanities and Social Science Research (ICHSSR 2016)

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Research Tools for Understanding Sports Consumers

Authors
Peng Cui
Corresponding Author
Peng Cui
Available Online July 2016.
DOI
10.2991/ichssr-16.2016.12How to use a DOI?
Keywords
consumers; marketing research; research tools; sports marketing; research process
Abstract

This paper is focus on discuss the importance of marketing research to sports marketers. Explain the fundamental process for conducting sports marketing research. Identify the various research design types. Describe the process for questionnaire development. Understand how to prepare an effective research report.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of 2016 2nd International Conference on Humanities and Social Science Research (ICHSSR 2016)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2016
ISBN
978-94-6252-235-0
ISSN
2352-5398
DOI
10.2991/ichssr-16.2016.12How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Peng Cui
PY  - 2016/07
DA  - 2016/07
TI  - Research Tools for Understanding Sports Consumers
BT  - Proceedings of 2016 2nd International Conference on Humanities and Social Science Research (ICHSSR 2016)
PB  - Atlantis Press
SP  - 46
EP  - 49
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-16.2016.12
DO  - 10.2991/ichssr-16.2016.12
ID  - Cui2016/07
ER  -