Proceedings of the 2015 International Conference on Humanities and Social Science Research

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Analysis of Influencing Factors of College Students Installment Purchase

Authors
Jiayu Song
Corresponding Author
Jiayu Song
Available Online September 2015.
DOI
10.2991/ichssr-15.2015.6How to use a DOI?
Keywords
Installment; demographic factors; utility; discount factor
Abstract

The article designed based on consumer psychology theory and other related research from inner and foreign country. The utility theory and discounting factor are used to establish a model to determine the level of psychological discount rate that consumers would be willing to accept. Finally, this paper draws the conclusion and makes a discussion of some extension of the paper.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 International Conference on Humanities and Social Science Research
Series
Advances in Social Science, Education and Humanities Research
Publication Date
September 2015
ISBN
978-94-6252-115-5
ISSN
2352-5398
DOI
10.2991/ichssr-15.2015.6How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Jiayu Song
PY  - 2015/09
DA  - 2015/09
TI  - Analysis of Influencing Factors of College Students Installment Purchase
BT  - Proceedings of the 2015 International Conference on Humanities and Social Science Research
PB  - Atlantis Press
SP  - 24
EP  - 26
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-15.2015.6
DO  - 10.2991/ichssr-15.2015.6
ID  - Song2015/09
ER  -