Interpretation of the Multimodal Cultural Pattern of Urban Tourism Images of Shaanxi

DOI

10.2991/ichssd-19.2019.20How to use a DOI?

Keywords

multimodal discourse analysis, tourism image, cultural pattern.

Abstract

The tourism images of Shaanxi contain rich multimodal patterns embodying Shaanxi’s history, humanities and art and other local cultures. This paper aims to systematically analyze the multimodal coordination mechanism of Shaanxi urban tourism images and explore the ways and characteristics of promoting Shaanxi tourism culture based on the intersemiotic complementarity theory of Royce and visual grammar of Kress and van Leeuwen.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ling Zhao
AU  - Qiang Fu
PY  - 2019/07
DA  - 2019/07
TI  - Interpretation of the Multimodal Cultural Pattern of Urban Tourism Images of Shaanxi
BT  - Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)
PB  - Atlantis Press
SP  - 98
EP  - 102
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-19.2019.20
DO  - 10.2991/ichssd-19.2019.20
ID  - Zhao2019/07
ER  -