A Study on the Evolutionary Game of Dynamic Relationship between Microblogging Platform and Leader

DOI

10.2991/ichssd-19.2019.18How to use a DOI?

Keywords

Microblogging platform; Leader of the user; Evolutionary game; Equilibrium solution

Abstract

In this paper, the loss difference and other influencing factors between Microblogging platform and leader users in the process of advertising game are included into their cooperation income, and the game payment matrix is constructed to obtain the equilibrium solution of the game between the two sides, and the influence of the changes of relevant factors on the game between the two sides is studied through the example simulation. The research shows that: the higher the investigation cost and bonus paid by microblog platform, the weaker the willingness of microblog platform to choose "investigation" strategy. The more fines paid by the leader users, the greater the loss difference caused to the microblog platform, and the stronger the willingness of the microblog platform to choose the "investigation" strategy. By formulating reasonable incentive system, Microblogging platform and leader users can achieve mutual benefit and symbiosis.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lei Xu
AU  - Yongxiang Sheng
AU  - Jie Wu
AU  - Jun Hu
AU  - Qinfen Shi
PY  - 2019/07
DA  - 2019/07
TI  - A Study on the Evolutionary Game of Dynamic Relationship between Microblogging Platform and Leader
BT  - Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)
PB  - Atlantis Press
SP  - 91
EP  - 94
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-19.2019.18
DO  - 10.2991/ichssd-19.2019.18
ID  - Xu2019/07
ER  -