China's Green Food Market Analysis and Product Promotion

DOI

10.2991/ichssd-17.2018.97How to use a DOI?

Keywords

Green food, Market positioning, Product promotion.

Abstract

Green food has won universal popularity from all levels of government, enterprises and consumers with its scientific standard system, characteristic institutional arrangement, and safe and high-quality brand image. The development of China's green food market is directly related to the economic growth, changes in consumption awareness and perceptions. China's green food market is becoming more and more mature. Market objects are constantly enriched. Market operation tends to be regulated, and the market system is basically established. This paper defines the green food market, analyzes its operation conditions, and explores the market positioning and product promotion of green food, in order to promote the rapid development of China's green food market.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kong Lin
PY  - 2017/11
DA  - 2017/11
TI  - China's Green Food Market Analysis and Product Promotion
BT  - Proceedings of the 2nd International Conference on Humanities Science and Society Development (ICHSSD 2017)
PB  - Atlantis Press
SP  - 464
EP  - 467
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-17.2018.97
DO  - 10.2991/ichssd-17.2018.97
ID  - Lin2017/11
ER  -