Investor attention and stock returns ——An empirical study based on WeChat index

DOI

10.2991/ichssd-17.2018.86How to use a DOI?

Keywords

WeChat index, investor attention, stock returns

Abstract

This paper is based on WeChat index, at first, 5 industries which are closely related to the daily life of Wechat users in stock markets are selected randomly, they are retail, securities, media, clothing, home textiles, food processing and manufacturing. After that, we select 30 stocks from 5 different industries as the research object, take the data provided by WeChat index as a measure of investor attention, build panel data model to research on the relationship between investor attention and stock returns. Finally, according to the research results: Investors' attention is proportional to stock returns in the same period; reversal after positive impact.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiajian Liu
AU  - Qirong He
AU  - Zongru Yang
PY  - 2017/11
DA  - 2017/11
TI  - Investor attention and stock returns ——An empirical study based on WeChat index
BT  - Proceedings of the 2nd International Conference on Humanities Science and Society Development (ICHSSD 2017)
PB  - Atlantis Press
SP  - 403
EP  - 407
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-17.2018.86
DO  - 10.2991/ichssd-17.2018.86
ID  - Liu2017/11
ER  -