Proceedings of the 2nd International Conference on Humanities Science and Society Development (ICHSSD 2017)

An Empirical Study on the Impact of Rural E-commerce Development on Rural Residents' Consumption in China

Authors
Nannan Zhang
Corresponding Author
Nannan Zhang
Available Online November 2017.
DOI
10.2991/ichssd-17.2018.59How to use a DOI?
Keywords
Rural e-commerce, Consumption expenditure of rural residents, Internet+.
Abstract

This article points out that the promotion and popularization of "Internet +" and mobile terminals make rural e-commerce a new way of agricultural development in China. At the same time, the state is constantly introducing new policies from the reform level and financial level to give rural e-commerce strong support. Under this background, this paper makes some analysis and discussion on the development of rural e-commerce, using the methods of literature analysis and empirical analysis, and puts forward some reasonable suggestions on the development of rural e-commerce in the future.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Humanities Science and Society Development (ICHSSD 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2017
ISBN
978-94-6252-440-8
ISSN
2352-5398
DOI
10.2991/ichssd-17.2018.59How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Nannan Zhang
PY  - 2017/11
DA  - 2017/11
TI  - An Empirical Study on the Impact of Rural E-commerce Development on Rural Residents' Consumption in China
BT  - Proceedings of the 2nd International Conference on Humanities Science and Society Development (ICHSSD 2017)
PB  - Atlantis Press
SP  - 286
EP  - 289
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-17.2018.59
DO  - 10.2991/ichssd-17.2018.59
ID  - Zhang2017/11
ER  -