An Empirical Study on the Impact of Rural E-commerce Development on Rural Residents' Consumption in China

DOI

10.2991/ichssd-17.2018.59How to use a DOI?

Keywords

Rural e-commerce, Consumption expenditure of rural residents, Internet+.

Abstract

This article points out that the promotion and popularization of "Internet +" and mobile terminals make rural e-commerce a new way of agricultural development in China. At the same time, the state is constantly introducing new policies from the reform level and financial level to give rural e-commerce strong support. Under this background, this paper makes some analysis and discussion on the development of rural e-commerce, using the methods of literature analysis and empirical analysis, and puts forward some reasonable suggestions on the development of rural e-commerce in the future.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nannan Zhang
PY  - 2017/11
DA  - 2017/11
TI  - An Empirical Study on the Impact of Rural E-commerce Development on Rural Residents' Consumption in China
BT  - Proceedings of the 2nd International Conference on Humanities Science and Society Development (ICHSSD 2017)
PB  - Atlantis Press
SP  - 286
EP  - 289
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-17.2018.59
DO  - 10.2991/ichssd-17.2018.59
ID  - Zhang2017/11
ER  -