Sharia Based Marketing Analysis Communication and Education Affiliates to Customer Satisfaction and Loyalty on Inpatient Services Unit Jakarta Islamic Hospital 2016

DOI

10.2991/ichlas-17.2017.14How to use a DOI?

Keywords

Sharia Marketing; Communication and Education; Sharia based Services; Satisfaction and Loyalty; Path Analysis

Abstract

In this era of globalization business competition becomes very sharp, both in the domestic market (national) and international market (global). The era of globalization characterized by the revolution in communication technology and information technology has resulted in tremendous changes. To win the competition, the company must be able to give satisfaction to its customers. Jakarta Islamic Hospital is a hospital that is expected by the Islamic community in Jakarta to provide sharia services such as patient expectations but in its application has not been entirely a service given based on sharia. This research type is quantitative research with cross sectional method with path analysis and consecutive sampling technique where the sample selection by specifying subjects that meet the research criteria. The study was conducted from December 2015 to January 2016. To find out the characteristics of sharia marketing which consist of Teistic, Ethical, Realistic, and Humanistic does not influence to customer satisfaction while education communication variable influences to customer satisfaction. To be able to improve the characteristics of sharia-based marketing so that in the future, activities that have the characteristics of marketing can be realized and felt by the customers in real results, and can maintain and enhance the role of communication and education that exist because this variable has a significant effect To customer satisfaction as well as to customer loyalty.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Andriyani Asmuni
AU  - Nurmaini Hasibuan
PY  - 2017/12
DA  - 2017/12
TI  - Sharia Based Marketing Analysis Communication and Education Affiliates to Customer Satisfaction and Loyalty on Inpatient Services Unit Jakarta Islamic Hospital 2016
BT  - Proceedings of the 1st International Integrative Conference on Health, Life and Social Sciences (ICHLaS 2017)
PB  - Atlantis Press
SN  - 2468-5739
UR  - https://doi.org/10.2991/ichlas-17.2017.14
DO  - 10.2991/ichlas-17.2017.14
ID  - Asmuni2017/12
ER  -