Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)

The “De-celebrity” Trend of the Chinese Reality Show Industry from the Perspective of the Main Audience

Take Exciting Offer as an Example

Authors
Zhaoyi Cong1, , Yujie Hong2, , Xinyue Liu3, , Zhenyi Zhang4, *,
1Bellisario College of Communications, Pennsylvania State University, University Park, 16802, United States.
2Faculty of Arts and Humanities, Coventry University, Coventry, CV1 5FB, United Kingdom.
3College of Applied Arts and Sciences, Beijing Union University, Beijing, 100088, China.
4Faculty of Humanities and Arts, Macau University of Science and Technology, Macau, 999078, China.

These authors contributed equally.

*Corresponding author. Email: 1909853ma111002@student.must.edu.mo
Corresponding Author
Zhenyi Zhang
Available Online 24 December 2021.
DOI
10.2991/assehr.k.211220.158How to use a DOI?
Keywords
Chinese reality show; De-celebrity; Exciting Offer; Ordinary people reality shows
Abstract

In recent years, China’s variety shows market is full of different types of reality shows and favored by the public. Celebrity reality shows were once popular, but with their development away from “reality”. The market focuses gradually shifted to the reality shows of ordinary people. In this study, the researcher analyzes the development process of reality show de-stardom. To study how the public views the problem of de-stardom in reality shows. The researchers chose focus groups as one of the research methods in this study. Utilizing convenient sampling, 12 participants, aged between 20 and 30 years old, were selected as representatives of the mainstream audiences of Reality shows in China. The analysis shows that the public is gradually inclined to accept reality shows of people. Audiences pay more attention to the programs with social significance, and they think that the stars and real people use unreasonable propaganda methods and scripts. Reality shows are a sharp contrast. Ordinary reality shows focus on reviewing the quality of content, controlling the fit between guests and content, providing positive guidance to the audience, and forming a high link with society. “De-celebrity” has become a node in the development of reality shows, which provides a positive development direction for the reality show market.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2021
ISBN
978-94-6239-495-7
ISSN
2352-5398
DOI
10.2991/assehr.k.211220.158How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Zhaoyi Cong
AU  - Yujie Hong
AU  - Xinyue Liu
AU  - Zhenyi Zhang
PY  - 2021
DA  - 2021/12/24
TI  - The “De-celebrity” Trend of the Chinese Reality Show Industry from the Perspective of the Main Audience
BT  - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
PB  - Atlantis Press
SP  - 923
EP  - 928
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211220.158
DO  - 10.2991/assehr.k.211220.158
ID  - Cong2021
ER  -