Retail in a Post Covid World: Reflections and Directions

DOI

10.2991/assehr.k.211220.327How to use a DOI?

Keywords

Coronavirus Pandemic; New Retail System; Online Shopping; Sustainability

Abstract

The coronavirus pandemic is hitting businesses across the board, especially retail. Many offline retail stores have to close stores to reduce losses. At the same time, more and more merchants choose to change their business strategy by shifting the focus of their work to the development and operation of online shopping. They need to create a new retail system to cope with offline customer loss and meet their sales targets. In addition, online operations are inseparable from effective publicity and promotion. Increased visibility can drive traffic and potential consumer orders to online retailers. In general, retailers need to redefine their relationship with consumers and build new retail systems to ensure the sustainability of their online businesses. The transformation of the offline retail industry represents the modern enterprise to adapt to the changes in society and accelerate its orientation.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Xiaocheng Lu
PY  - 2021
DA  - 2021/12/24
TI  - Retail in a Post Covid World: Reflections and Directions
BT  - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
PB  - Atlantis Press
SP  - 1920
EP  - 1924
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211220.327
DO  - 10.2991/assehr.k.211220.327
ID  - Lu2021
ER  -