Short Video Marketing During the EPIDEMIC
The first two authors contributed equally. The Third author contributed less.
- DOI
- 10.2991/assehr.k.211220.062How to use a DOI?
- Keywords
- Tik-tok; short video marketing; Covid-19 epidemic; marketing strategies
- Abstract
After the outbreak of the Covid-19 epidemic, China has implemented a stay-at-home policy, and the rise of short videos led to a large number of businesses which started using short videos for marketing. The popularity of short videos during the epidemic has made us pay more attention to its marketing strategies. Among them, the marketing strategy of short videos utilize a lot of professional knowledge, such as the area in internet celebrity economy, vanity effect, herd effect and hunger marketing. In addition, short video marketing also uses a lot of technological expertise, such as the calculation of big data and the visualization of text. Also people get spiritual happiness while shopping. This study is going to use some prior findings and find a new way of outlook into the marketing strategy of short videos during the epidemic, and its future aspirations.
- Copyright
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Jiayi Xu AU - Jiayi Chen AU - Lukuan Liu PY - 2021 DA - 2021/12/24 TI - Short Video Marketing During the EPIDEMIC BT - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021) PB - Atlantis Press SP - 359 EP - 362 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211220.062 DO - 10.2991/assehr.k.211220.062 ID - Xu2021 ER -