Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)

Short Video Marketing During the EPIDEMIC

Authors
Jiayi Xu1, a,*, , Jiayi Chen2, b, *, , Lukuan Liu3, c, *,
1International class, Jinan Xinhang Experimental Foreign Language School, Jinan, China
2University of Glasgow (Glasgow International College), UK
3Ywies International Education, Guangzhou, China

The first two authors contributed equally. The Third author contributed less.

*Corresponding author email: a 3442467832@qq.com
Corresponding Authors
Jiayi Xu, Jiayi Chen, Lukuan Liu
Available Online 24 December 2021.
DOI
10.2991/assehr.k.211220.062How to use a DOI?
Keywords
Tik-tok; short video marketing; Covid-19 epidemic; marketing strategies
Abstract

After the outbreak of the Covid-19 epidemic, China has implemented a stay-at-home policy, and the rise of short videos led to a large number of businesses which started using short videos for marketing. The popularity of short videos during the epidemic has made us pay more attention to its marketing strategies. Among them, the marketing strategy of short videos utilize a lot of professional knowledge, such as the area in internet celebrity economy, vanity effect, herd effect and hunger marketing. In addition, short video marketing also uses a lot of technological expertise, such as the calculation of big data and the visualization of text. Also people get spiritual happiness while shopping. This study is going to use some prior findings and find a new way of outlook into the marketing strategy of short videos during the epidemic, and its future aspirations.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Download article (PDF)

Volume Title
Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2021
ISBN
978-94-6239-495-7
ISSN
2352-5398
DOI
10.2991/assehr.k.211220.062How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jiayi Xu
AU  - Jiayi Chen
AU  - Lukuan Liu
PY  - 2021
DA  - 2021/12/24
TI  - Short Video Marketing During the EPIDEMIC
BT  - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
PB  - Atlantis Press
SP  - 359
EP  - 362
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211220.062
DO  - 10.2991/assehr.k.211220.062
ID  - Xu2021
ER  -