Analysis of the Impact of Health Communication on Prevention and Control Behaviors and Awareness Among Shanghai Residents in the Background of the COVID-19

A Perspective Based on the Theory of Planned Behavior

DOI

10.2991/assehr.k.211220.221How to use a DOI?

Keywords

Theory of Planned Behavior; Health Communication; the COVID-19(2019-nCoV)

Abstract

At the end of 2019, the COVID-19 broke out in inland China, and the outbreak gradually spread worldwide. In prevention and control, the public’s attention to this epidemic has increasingly grown and their demands for various types of information have shown an upward trend. The Medium Effect of Health Communication plays a vital role in the prevention and control of this epidemic. Shanghai, however, as one of the most densely populated cities and one of the most susceptible to outbreaks of the virus, has yet demonstrated excellent control effects. To study the impact of Health Communication on the prevention and control behaviour and awareness of Shanghai residents in the context of the COVID-19, this paper is based on The Theory of Planned Behavior (TPB) and actual data. Then, it is found that three factors are the crucial points in the role of Health Communication in the prevention and control of the COVID-19 in Shanghai. They are residents’ attitudes towards collecting epidemic prevention information, friends’ and relatives’ attention to epidemic prevention information and ease of access to epidemic prevention information. In addition, these three factors can be addressed individually to improve the effectiveness of the prevention of the disease in the area. For example, the official media can engage the public by increasing entertaining and innovation in the dissemination of epidemic prevention information. The government can enact relevant laws and regulations to force people to implement epidemic prevention and control measures. Raising the frequency of Health Communication is an outstanding method as well. All in all, by studying Shanghai residents’ behavior and awareness of epidemic prevention, this article will provide a reference for people all over the world to fight the COVID-19.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Shijie Huang
PY  - 2021
DA  - 2021/12/24
TI  - Analysis of the Impact of Health Communication on Prevention and Control Behaviors and Awareness Among Shanghai Residents in the Background of the COVID-19
BT  - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
PB  - Atlantis Press
SP  - 1299
EP  - 1307
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211220.221
DO  - 10.2991/assehr.k.211220.221
ID  - Huang2021
ER  -