Study on the Operating Model of Sports Industry Under COVID-19

DOI

10.2991/assehr.k.211220.198How to use a DOI?

Keywords

COVID-19; Operating Model; SWOT Analysis; Sports Industry

Abstract

On March 11, 2020, the World Health Organization (WHO) officially proclaimed the novel coronavirus (COVID-19) outbreak a global pandemic. Since then, the pandemic has changed various aspects of the world significantly. Being one commonly shared area globally, the sports industry was affected in numerous ways under such an unprecedented situation. This study used the Strengths (S). Weaknesses (W), Opportunities (O), and Threats (T) (SWOT) analysis, aimed at the changes happening within the sports industry after the outbreak of the pandemic compare to the business model of the industry before the pandemic. As a result, the study has found that: first of all, the new operating model embraced by various teams and organizations has created better game experiences for fans, thriving development of sport media, and commonly found adoption of new technology; secondly, the inevitable weakness due to the use of new operating model, including the loss of ticket revenue leading to the diminishing overall revenue, the compromise made by players to agree on pay cut, and the prominence of unemployment; thirdly, future opportunities for the sports industry such as the continued growth of Esports, the chance for the industry to redefine and reevaluate its role within the society, and an increasing viewership in women’s sports indicating potential growth within the area in the future; lastly, the threats caused by the outbreak of the pandemic, including the postponement and cancellation of sporting events causing future troubles to athletes and organizations, the mental health issue on athletes because of the ongoing the pandemic, and the long-term health threat towards athletes. In summary, the research of this study contributed to the development of SWOT analysis and broaden the application range of SWOT analysis; it also provides a practical reference and an outlook for the impact of digital technology on the management, operation, and various aspects of online sports events after the pandemic.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yinze Wang
PY  - 2021
DA  - 2021/12/24
TI  - Study on the Operating Model of Sports Industry Under COVID-19
BT  - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
PB  - Atlantis Press
SP  - 1154
EP  - 1163
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211220.198
DO  - 10.2991/assehr.k.211220.198
ID  - Wang2021
ER  -