Ethnographic Research on Buying Habits and Consumer Behaviors of Different Genders in Supermarkets

DOI

10.2991/assehr.k.211220.426How to use a DOI?

Keywords

Ethnographic Research; Buying Habits; Consumer Behaviors; male; female

Abstract

This paper mainly focuses on the differences in consumption behaviors between men and women, and the method of ethnography will be used to conduct field notes in the work. After the experimental steps of observation and interview, the differences are mainly reflected in the individual’s original thinking mode and the impact of the environment at that time. At the same time, when these factors that determine the difference between men and women are found in this work, they can be used as a reference for the improvement of marketing, advertising and promotion to a large extent. As society changes, consumption habits and behaviors will also change accordingly, and the use of ethnography is also a way to keep pace with the understanding of human psychology.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Tianqin Kuang
AU  - Juanjie Zhang
AU  - Pengzhuhui Xiong
AU  - Qiuyi Wang
PY  - 2021
DA  - 2021/12/24
TI  - Ethnographic Research on Buying Habits and Consumer Behaviors of Different Genders in Supermarkets
BT  - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
PB  - Atlantis Press
SP  - 2457
EP  - 2461
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211220.426
DO  - 10.2991/assehr.k.211220.426
ID  - Kuang2021
ER  -