Current Situation of International Marketing and Development Strategy Under the Background of Economic Globalization

DOI

10.2991/assehr.k.211220.403How to use a DOI?

Keywords

economic globalization; International marketing; Strategy exploration

Abstract

Economic globalization has intensified the competition in the international market. Chinese enterprises should innovate and develop international marketing and carry out effective international market strategic planning, which can further promote the development and development of enterprises and help to realize the development of international market.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Jing He
PY  - 2021
DA  - 2021/12/24
TI  - Current Situation of International Marketing and Development Strategy Under the Background of Economic Globalization
BT  - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
PB  - Atlantis Press
SP  - 2335
EP  - 2338
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211220.403
DO  - 10.2991/assehr.k.211220.403
ID  - He2021
ER  -