SWOT Analysis of Integrating Traditional Chinese Medicine into Health Service Industry
- DOI
- 10.2991/assehr.k.201214.570How to use a DOI?
- Keywords
- Traditional Chinese medicine, health service industry, SWOT
- Abstract
Traditional Chinese Medicine (Hereinafter referred to as “TCM”) is China’s unique health resources, cultural resources, industrial resources and scientific and technological resources. Its core concept of “preventing diseases” fits well with the emerging health service industry. Integrating TCM into the health service industry has gradually become a market trend, but there are also many problems in its development process. By analysing the internal strengths and weaknesses of the process of integrating TCM into the health service industry, as well as the external opportunities and threats it faces, and formulating a corresponding SWOT strategic combination on this basis, hoping to help TCM better integrate into the health service industry and the long-term development of this industry.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yumei Lian AU - Guang Chen PY - 2020 DA - 2020/12/16 TI - SWOT Analysis of Integrating Traditional Chinese Medicine into Health Service Industry BT - Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020) PB - Atlantis Press SP - 597 EP - 601 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201214.570 DO - 10.2991/assehr.k.201214.570 ID - Lian2020 ER -