Research on Graphic Integration Application in Tmall Brand Image

DOI

10.2991/assehr.k.201214.582How to use a DOI?

Keywords

Brand image, graphic symbol, Tmall

Abstract

With the rapid development of the Internet, the graphic design of brand plays an important role in the development of e-commerce brand.Tmall, as one of the most important brands in the development of e-commerce at the present stage, has become an important symbol of identification and stands out from many brands.This paper takes the Tmall brand successfully integrated with various elements in the development of e-commerce in the Internet era as an example, and analyzes the high correlation between Tmall brand and its graphics, the integrated culture, emotional value, and the combination in promotion and application.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xianghong JI
AU  - Wanyu Song
PY  - 2020
DA  - 2020/12/16
TI  - Research on Graphic Integration Application in Tmall Brand Image
BT  - Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)
PB  - Atlantis Press
SP  - 653
EP  - 656
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.582
DO  - 10.2991/assehr.k.201214.582
ID  - JI2020
ER  -