Analysis of Body Consumption in Webcast

DOI

10.2991/assehr.k.201214.668How to use a DOI?

Keywords

Webcast, Anchor, Physical Consumption, Audience, Consumer Ideology

Abstract

Baudrillard once said in “consumer society” the body has become the most beautiful consumer goods in today’s society “, a warning. In recent years, China’s webcast industry has developed rapidly, the body of network anchorman has been commercialized, the body has become the most beautiful consumer goods in webcast. This paper adopts the method of participatory observation, participates in the webcast, observes the interaction between the anchorman and the audience, and analyzes how the body of the network anchorman is commercialized and the consumption logic behind the body consumption in the carnival of body consumption.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qingwei Jiang
AU  - HongMeng Dong
PY  - 2020
DA  - 2020/12/16
TI  - Analysis of Body Consumption in Webcast
BT  - Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)
PB  - Atlantis Press
SP  - 1067
EP  - 1070
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.668
DO  - 10.2991/assehr.k.201214.668
ID  - Jiang2020
ER  -