Comparative Analysis of Video Stories and User Behaviors on WeChat and Tik Tok

DOI

10.2991/assehr.k.201214.518How to use a DOI?

Keywords

Internet content transmission, short video software, video story-telling, WeChat and TikTok, user’ behavior

Abstract

With the rapid development of the modern technologies, the new media has becoming more and more significant in the people’s lives. Among them, short video is a kind of internet content transmission method that rises in recent years. The purpose of this study is to discovery the ways of video story-telling and explore their impact on users’ online and offline behavior by analyzing the narrative methods of short videos of WeChat and Tik Tok, two well-known new media platforms in China, and compare their user behavior patterns. This paper mainly uses the method of investigation, observation and literature research.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Linwei Wu
PY  - 2020
DA  - 2020/12/16
TI  - Comparative Analysis of Video Stories and User Behaviors on WeChat and Tik Tok
BT  - Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)
PB  - Atlantis Press
SP  - 329
EP  - 333
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.518
DO  - 10.2991/assehr.k.201214.518
ID  - Wu2020
ER  -