The Effects of Simultaneity and Modern Aesthetics on the Fragmentation of Information

DOI

10.2991/assehr.k.201214.478How to use a DOI?

Keywords

New media, information fragmentation, YouTube, global village

Abstract

This article identifies the emergence of simultaneity as a representative outcome of the new media revolution, and hypothesizes that it causes fragmentation of information both when consumers perceive media content and when they distribute them. Case studies involved in this research, assisted with aesthetic analysis, includes YouTube, Weibo, and Little Red Book, which are three prevalent social media in the world and in China. Conducting comparative analysis between the old and new media, this research utilizes Marshall McLuhan’s theory of the “global village,” the two-factor model of website design, and concept of change in audience. Further, this article evaluates the implications of this phenomenon, and prospect the future development of information fragmentation.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ruoqian Zhu
PY  - 2020
DA  - 2020/12/16
TI  - The Effects of Simultaneity and Modern Aesthetics on the Fragmentation of Information
BT  - Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)
PB  - Atlantis Press
SP  - 113
EP  - 117
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.478
DO  - 10.2991/assehr.k.201214.478
ID  - Zhu2020
ER  -