Human Resources (HR) Addition Planning for the Marketing Division Development and Marketing Strategy in Siti Hawa Padang Mother and Child Hospital

DOI

10.2991/ahsr.k.220303.013How to use a DOI?

Keywords

“Human Resources”; “Marketing Division”; “Marketing Strategy”; “Mother and Child Hospital”

Abstract

Siti Hawa Padang Mother and Child Hospital is one of the private hospitals in Mother and Child Health Services. It is a Class C Special Hospital. It did not yet have a separate marketing division that was still superimposed on the Head of the General and Staffing Subdivision. There was only 1 staff who accompanied the Head of General and Staffing Subdivision in carrying out their duties and responsibilities plus marketing activities. Therefore, marketing activities were still not effective. The problem was due to the main limitations of Human Resources (HR) so there was double work done by each division. The problem solving was found: adding human resources so that all units could carry out their main duties properly and there was no more double work on each division.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Hanim Khalida Zia
AU  - Nur Indrawaty Lipoeto
AU  - E Basyaruddin
PY  - 2022
DA  - 2022/03/08
TI  - Human Resources (HR) Addition Planning for the Marketing Division Development and Marketing Strategy in Siti Hawa Padang Mother and Child Hospital
BT  - Proceedings of 1st International Conference on Health Sciences and Biotechnology (ICHB 2021)
PB  - Atlantis Press
SP  - 64
EP  - 66
SN  - 2468-5739
UR  - https://doi.org/10.2991/ahsr.k.220303.013
DO  - 10.2991/ahsr.k.220303.013
ID  - Zia2022
ER  -