Exploring IT-Business Alignment in the eSport Industry in Malaysia

DOI

10.2991/978-94-6463-425-9_5How to use a DOI?

Keywords

eSports; Functional Integration Structural Alignment Model (SAM); Strength-Weakness-Opportunity-Threat (SWOT); Strategic Fit

Abstract

The eSports sector in Malaysia has grown significantly in recent years, drawing huge investments and a soaring fan base. Organizations in the sector must match their information technology (IT) skills with their business goals in order to maintain this growth and succeed over the long run. Strategic alignment is essential for boosting sustainability and competitiveness in the IT business environment. Businesses that integrate their IT strategies with their business strategies can use technology to improve customer experiences, streamline operations, and gain a competitive advantage. Therefore, by using the Structural Alignment Model (SAM) and Strength-Weakness-Opportunity-Threat (SWOT) analysis, this study attempts to investigate the IT-business alignment in Malaysia’s eSports industry. The results show that, although there is a high degree of alignment between IT and business strategy in the eSport industry, there are still some areas that need to be improved. The industry’s internal strengths and weaknesses, as well as external opportunities and threats, were highlighted through the SWOT analysis. However, for a more thorough investigation of particular alignment difficulties and remedies, it is recommended that future research use the mixed-method approach or case studies for a better analysis. Thus, maintaining alignment in this fast-evolving sector will require constant evaluation and adjustment of IT policies. Finally, because the eSports sector is dynamic and the research was done in a certain time frame, the alignment problems and suggestions might change over time. Therefore, maintaining alignment in this fast-evolving sector will require constant evaluation and adjustment of IT policies.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mohamad Idham Md Razak
AU  - Mohammed Hairi Bakri
AU  - Nalini Arumugam
AU  - Geraldine Mello
AU  - Zailin Zainal Ariffin
PY  - 2024
DA  - 2024/05/22
TI  - Exploring IT-Business Alignment in the eSport Industry in Malaysia
BT  - Proceedings of International Conference on Governance, Management & Social Innovation (ICGMSI 2023)
PB  - Atlantis Press
SP  - 40
EP  - 53
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-425-9_5
DO  - 10.2991/978-94-6463-425-9_5
ID  - Razak2024
ER  -