Perception of Palm Sugar SMEs on E-Commerce in Business Development Effort
- DOI
- 10.2991/absr.k.210304.011How to use a DOI?
- Keywords
- e-commerce, SMEs Palm Sugar, Lebak district
- Abstract
By using descriptive analysis, the purpose of this study is to describe perception of palm sugar SMEs to ability of e- commerce as a media that can help develop their business. Result of this study shows that although use of e- commerce is still low, palm sugar SMEs have perceived benefit of it and can become an opportunity for its implementation in the future. At least this is evidence from the results of an empirical study of 40 palm sugar SMEs in Lebak district. This means that e-commerce can be used as a media to disseminate palm sugar SME products in Lebak District. Implication of this study is that various constraints, regarding length of access time, high cost of access and difficulty of switching from conventional to technology-based, must be overcome by optimizing the use of all features in e-commerce.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Agus David Ramdansyah AU - Nurul Ummi AU - Mira Maulani Utami PY - 2021 DA - 2021/03/04 TI - Perception of Palm Sugar SMEs on E-Commerce in Business Development Effort BT - Joint proceedings of the 2nd and the 3rd International Conference on Food Security Innovation (ICFSI 2018-2019) PB - Atlantis Press SP - 58 EP - 62 SN - 2468-5747 UR - https://doi.org/10.2991/absr.k.210304.011 DO - 10.2991/absr.k.210304.011 ID - Ramdansyah2021 ER -