A Relevant Analysis of Nike and its Marketing Strategies

DOI

10.2991/978-94-6463-408-2_48How to use a DOI?

Keywords

Nike; Marketing Strategy; SWOT; Social Media; Sports Brand

Abstract

With the development of civilization, people are increasingly aware of the importance of physical activity for individuals. Under the background of governments advocating sports for all, Nike, as the world’s most successful business giant, also has a sophisticated business system, has been rapidly occupying the global market since its establishment in the 1970s, expanding its sales scale and business scope with its excellent marketing and brand promotion capabilities. Due to its unique brand culture and excellent product quality, it has taken a leading position in the global fierce market competition. However, problems such as overdependence on the North American market, which have been revealed in the course of the company’s development, have also become a potential threat to its future. This paper analyzes Nike’s marketing methods in detail, and uses a SWOT analysis to evaluate the company’s strengths and weaknesses. It also identifies the key initiatives that make Nike successful, and comprehensively recognizes the opportunities and challenges it faces in its development.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yiming Chen
PY  - 2024
DA  - 2024/05/07
TI  - A Relevant Analysis of Nike and its Marketing Strategies
BT  - Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024)
PB  - Atlantis Press
SP  - 426
EP  - 434
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-408-2_48
DO  - 10.2991/978-94-6463-408-2_48
ID  - Chen2024
ER  -