Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024)

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Competitive Evaluation of Multinational Enterprises: A New Method and Case Studies

Authors
Jiayi Zhang1, *
1School of Energy and Power Engineering, Northeast Electric Power University, Jilin, 132012, China
*Corresponding author. Email: 2093763175@qq.com
Corresponding Author
Jiayi Zhang
Available Online 7 May 2024.
DOI
10.2991/978-94-6463-408-2_16How to use a DOI?
Keywords
Multinational Companies; Corporate Competence; Geopolitics; Potential Competitors; Evaluation System
Abstract

The global political and economic landscape is in a state of constant flux, rendering traditional competitiveness evaluation systems obsolete in the face of emerging challenges. This paper addresses the need for a new competitiveness evaluation system tailored to the dynamics of multinational enterprises. We present the design of an innovative competitiveness evaluation framework and apply it to analyze two industry giants, Apple in the United States and CATL in China. Our findings reveal that, within the current world paradigm, Apple exhibits greater competitiveness compared to CATL.

Furthermore, our study underscores the dynamic nature of the competitiveness relationship between the two companies, suggesting that it evolves in tandem with shifts in the global landscape. As such, any characterization of their competitive standing cannot be generalized but is contingent on the prevailing world order. Additionally, we emphasize that a company’s overall competitiveness stems from the amalgamation of various indicators. Notably, while Apple lags behind CATL in terms of financial capacity and ESG evaluation indicators, it ultimately attains a higher competitiveness score.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
7 May 2024
ISBN
978-94-6463-408-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-408-2_16How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiayi Zhang
PY  - 2024
DA  - 2024/05/07
TI  - Competitive Evaluation of Multinational Enterprises: A New Method and Case Studies
BT  - Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024)
PB  - Atlantis Press
SP  - 134
EP  - 141
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-408-2_16
DO  - 10.2991/978-94-6463-408-2_16
ID  - Zhang2024
ER  -