Analysis of Audi's Marketing Strategy in China

DOI

10.2991/978-94-6463-142-5_87How to use a DOI?

Keywords

Audi; marketing strategy; target population; price strategy

Abstract

Audi, as one of the top three luxury car brands (BBA) in China market, has always been the first choice for consumers to buy luxury car. Audi, as a high-end brand of Volkswagen, entered China very early. In 1988, Audi realized its first domestic production. After more than 30 years of localization, Audi has not only had a say in the domestic automobile market, but also has been far ahead in sales. For most people who are not versed in cars, one important factor that can influence their choice is marketing. So I deeply study the marketing strategy, target population and price strategy of Audi, which help Audi leave a wide and deep impression on ordinary people.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jiayi Yin
PY  - 2023
DA  - 2023/05/15
TI  - Analysis of Audi's Marketing Strategy in China
BT  - Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023)
PB  - Atlantis Press
SP  - 768
EP  - 777
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-142-5_87
DO  - 10.2991/978-94-6463-142-5_87
ID  - Yin2023
ER  -