Chinese Restaurants in the U.S.: Qualitative Examinations of Current Obstacles and Breakthroughs

DOI

10.2991/978-94-6463-142-5_91How to use a DOI?

Keywords

Restaurant Management; International Expansion Strategy; Authentic Chinese Cuisine; Business Model

Abstract

This research study aims to explore the cultural identity and economic significance of Chinese cuisine in the United States, as well as the challenges faced by Chinese restaurants in the current market. By contrasting the successful business strategies of successful Chinese restaurants with those that have struggled, this study analyzes a case study of HaiDiLao, a well-known brand of Chinese hot pot, and examines how its unique and strategic approach has led to success in the United States. The findings of this research provide important guidelines for future entrepreneurs seeking opportunities in the food industry in the United States, with a focus on Chinese cuisine. The study sheds light on the cultural differences and challenges that must be overcome to achieve success in this market and provides insights on how to effectively navigate these challenges.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yu Han (Cynthia) Wang
PY  - 2023
DA  - 2023/05/15
TI  - Chinese Restaurants in the U.S.: Qualitative Examinations of Current Obstacles and Breakthroughs
BT  - Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023)
PB  - Atlantis Press
SP  - 799
EP  - 807
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-142-5_91
DO  - 10.2991/978-94-6463-142-5_91
ID  - Wang2023
ER  -