Research on the Competitiveness Evaluation of Cultural Tourism Industry in Jilin Province

DOI

10.2991/aebmr.k.220307.292How to use a DOI?

Keywords

Cultural tourism; Porter’s diamond model; AHP; competitiveness evaluation

Abstract

The combination of culture and tourism has become a future tourism trend. At the same time, due to the combination and adjustment of the Ministry of Culture and the Ministry of Tourism, the Porter Diamond Model is specially revised. At the same time, based on this model, analytic hierarchy process is used to construct 6 goals A total of 40 indicators are used to evaluate the competitiveness of the cultural tourism industry. At the same time, the average data of the three provinces of Heilongjiang, Liaoning and Jilin in the northeast region in the past five years are selected to evaluate the competitiveness. The analysis shows that the synergy of the six elements of the revised Porter’s diamond model will enhance the industrial competitiveness of local cultural tourism. Finally, from 6 aspects, it puts forward relevant countermeasures and suggestions, such as integrating production factors, establishing cultural tourism brands, developing industrial clusters, giving full play to enterprise talents, enhancing government intervention, and seizing development opportunities, so as to provide reference for formulating correct cultural tourism development strategies in the future.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - LiJuan Zhang
AU  - Tie Yan
AU  - LiRong Jian
AU  - YanWei Wang
PY  - 2022
DA  - 2022/03/26
TI  - Research on the Competitiveness Evaluation of Cultural Tourism Industry in Jilin Province
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 1778
EP  - 1783
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.292
DO  - 10.2991/aebmr.k.220307.292
ID  - Zhang2022
ER  -