To Study the Development and Problems of Community Group Buying after the Epidemic

DOI

10.2991/aebmr.k.220307.088How to use a DOI?

Keywords

Community group buying; Impact of epidemic

Abstract

Due to the outbreak of the epidemic, the public have a new understanding of social group buying, and accept this consumption shopping mode, and social group buying has become rapidly popular. This paper will study the development of social group buying after the epidemic and the problems it faces. Social group buying because of the outbreak becomes popular, many well-known enterprises have invested to the industry, and combined with subsidies, let the potential of new market is growing, but due to the large number of investment makes Internet giant bankruptcy and exit some businesses, and some preferential activities caused the vicious competition of low price, so the Chinese government started to standardize the market. Social group not only buying promotes the development of society, but also brings many problems. Businesses in this industry need to further improve this consumption shopping mode, so that social group buying can develop for a long time.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zhaojia Gao
AU  - Yicheng Li
PY  - 2022
DA  - 2022/03/26
TI  - To Study the Development and Problems of Community Group Buying after the Epidemic
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 548
EP  - 553
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.088
DO  - 10.2991/aebmr.k.220307.088
ID  - Gao2022
ER  -