Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

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Influential Factors of Sales Revenue in the Fast-Food Industry

Authors
Rui Liu1, *, Yueyang Sun2, Jiaxiang Wang3
1Kogod Business School, American University, Washington, DC 20016, USA
2Social Science Department, Western University, 1151 Richmond Street, London, Ontario N6A 3K7, Canada
3Eli Broad College of Business, Michigan State University, East Lansing, MI 48824, USA
†

These authors contributed equally.

*Corresponding author. Email: rl4741a@student.american.edu
Corresponding Author
Rui Liu
Available Online 26 March 2022.
DOI
10.2991/aebmr.k.220307.459How to use a DOI?
Keywords
Fast-food industry; Price; E-commerce; Advertisement
Abstract

Fast food refers to popular catering that commercial enterprises quickly supply. The fast-food industry, which can be processed quickly and eaten anytime and anywhere, has become increasingly important in the wake of COVID-19. The purpose of this article is to study the different factors that affect the sales revenue of the fast-food industry. This study took two approaches to examine the elements that influence sales income. It is from the perspective of affecting commodity prices, and on the other hand, it is to analyze the factors affecting sales. The results are generally in the whole fast-food industry, and it demonstrates two things. Firstly, market supply and demand affect price fluctuations, which affect the sales volume of the fast-food industry. Secondly, there are positive relationships between delivery systems, e-commerce, advertisement, and sales volume. Indeed, their relationships are particularly strong during the pandemic. The contribution of this work is presented as follows: it can help the catering industry to stay strong under the strike of the global pandemic.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
10.2991/aebmr.k.220307.459How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Rui Liu
AU  - Yueyang Sun
AU  - Jiaxiang Wang
PY  - 2022
DA  - 2022/03/26
TI  - Influential Factors of Sales Revenue in the Fast-Food Industry
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 2832
EP  - 2838
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.459
DO  - 10.2991/aebmr.k.220307.459
ID  - Liu2022
ER  -