Research on Strategic Development of Live Broadcast Industry in the Context of Internet

A Case Study of Douyin

DOI

10.2991/aebmr.k.220307.216How to use a DOI?

Keywords

Douyin; Live broadcast; SWOT

Abstract

Douyin is already in the leading position in the short video industry, and its reason for further introducing the live broadcast function is a problem worth pondering. Based on the live broadcast field, this paper uses the SWOT analysis method to study the advantages and disadvantages, opportunities, and challenges of the short video Douyin’s introduction of live broadcasting. Douyin has been able to meet the needs of the public and promote the self-realization of users. The recommendation mechanism of the algorithm used in the early stage of the Douyin development and the extensive user community also promoted the Douyin into the live broadcast market. However, the over-reliance of the Douyin on the algorithm recommendation mechanism in the live broadcast field leads to audit and regulatory loopholes. The regulatory problem is also a problem facing the Douyin industry. In addition, this paper studies the overall environment of the live broadcasting industry. The live broadcast of live Douyin is facing fierce competition from Taobao. Douyin is more important in its own social responsibility and must constantly improve its regulatory mechanism under the guidance and supervision of national policies. Overall, although Douyin is not a pioneer in the live broadcasting industry, its advantages in introducing live broadcasting functions remain prominent.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Bing Lu
PY  - 2022
DA  - 2022/03/26
TI  - Research on Strategic Development of Live Broadcast Industry in the Context of Internet
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 1312
EP  - 1318
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.216
DO  - 10.2991/aebmr.k.220307.216
ID  - Lu2022
ER  -