Rapid Development of Douyin Will Have a Great Threat to Taobao and Subvert the Industry Pattern

DOI

10.2991/aebmr.k.220307.418How to use a DOI?

Keywords

Turnover replace; Flow inlet; Key Opinion Leader

Abstract

This article analyzes the data including double eleven turnover, anchor, and the customer satisfaction. It finds that the rapid development of Douyin has a huge threat to Taobao and has a trend to replace it. The study reveals that, firstly, Douyin is developing rapidly, and its turnover is much faster than Taobao. It is popular among people, but Taobao’s return rate is rising and its satisfaction is decreasing. Secondly, because of Douyin’s unique advantages and Taobao’s obvious shortcomings. Therefore, the traditional model of business will be subverted, who can seize the flow entrance is the key. Finally, Taobao relies heavily on Li Jiaqi and Weiya, however, Douyin has many directions of development. Thus, Douyin has made the audience become the disseminators of short video works, thus forming a unique “vibrato” cultural trend. This trend also has Douyin’s constantly updated development opportunities. Because Douyin keeps up with the trend, so it is inevitable to replace Taobao. Douyin has created a lot of entrepreneurship and employment opportunities and has made important contributions to ease employment pressure, expand employment scale and enrich employment types. So far, a huge, stable, orderly, and complex employment system has been formed around the platform of shaking. Meanwhile, Douyin has produced a series of positive effects on activating entrepreneurship, absorbing employment, innovating, stimulating consumption, etc. It has greatly promoted China’s economic development.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Haining Liu
PY  - 2022
DA  - 2022/03/26
TI  - Rapid Development of Douyin Will Have a Great Threat to Taobao and Subvert the Industry Pattern
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 2562
EP  - 2568
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.418
DO  - 10.2991/aebmr.k.220307.418
ID  - Liu2022
ER  -